the blog
SEO and AI search, for founders who ship
how to get your product found on Google and quoted by ChatGPT, Claude and Perplexity. short, practical, no fluff.
· 3 min read
Claude Fable 5.2 is out. Here's how to use it for SEO and AI search
Anthropic released Claude Fable 5.2 on November 9. What changed, what it costs, and five practical ways to use it to get your product found on Google and in AI answers.
· 2 min read
Why shipping in public is the easiest SEO you'll ever do
Founders spend months on content plans. The work you already do every week can do the job better, if each update becomes its own page.
· 2 min read
How AI search chooses which pages to cite
ChatGPT, Claude, Perplexity and Google's AI answers all quote web pages. What makes a page easy to cite, and what you can change today.